Value,
Created

Contents

Five parts, from seeing value to teaching it.

1. Part I

   Seeing Value

   Before you can create value, you have to see it clearly. These chapters take apart the most common mistake people make, the belief that value lives inside things, and replace it with a sharper picture: value lives in people, it shrinks with every extra unit, it wears two faces, it hides behind misleading prices and it springs from needs, wants and pain.

   1. 1What Value Actually Means
   2. 2The Beholder's Eye
   3. 3Two Faces: Use vs. Exchange
   4. 4Price Is Not Value
   5. 5Needs, Wants, and Pain

2. Part II

   Creating Value

   Every value starts as a problem solved. This part is the workshop: what you really spend when you create something, why skill and knowledge compound, how to build things people want, and the quieter ingredients, attention, trust and less friction, that turn good work into real value. It ends with recombination: most new things are old things, rearranged.

   1. 6Every Value Starts as a Problem Solved
   2. 7The Inputs: Time, Effort, Skill
   3. 8Knowledge as Raw Material
   4. 9Making Things People Want
   5. 10Service, by Hand
   6. 11Attention Is an Asset
   7. 12Trust, the Invisible Ingredient
   8. 13Removing Friction
   9. 14Recombination

3. Part III

   Capturing Value

   Creating value is not the same as keeping some of it. This part explains why so many people who make things go broke, and the tools that let you keep a fair share of what you create: pricing, moats, systems that run without you, brand and ownership.

   1. 15Creating Isn't Enough
   2. 16Pricing: Naming Your Worth
   3. 17Scarcity and Moats
   4. 18Systems That Run Without You
   5. 19Brand: Trust, Stored
   6. 20Ownership

4. Part IV

   Exchanging and Scaling

   Once you can create and capture value, the question becomes how far it can travel. This part follows value as it moves and multiplies: through trade, money and markets, and through the great multipliers of leverage, distribution, networks and compounding.

   1. 21Trade: The First Leverage
   2. 22Money: Value, Frozen
   3. 23Markets
   4. 24Leverage
   5. 25Distribution
   6. 26Networks
   7. 27Compounding

5. Part V

   Mastery

   The last part puts it all together and passes it on: giving value first, letting delivered value become reputation, choosing problems worth your life, assembling your own value-creation system and, finally, teaching it.

   1. 28Give Value First
   2. 29The Reputation Flywheel
   3. 30Choosing What to Build
   4. 31Your Value-Creation System
   5. 32Teach It